Mississippi’s Most-Streamed Artists of 2024–2025: The Southern Stars That Soundtracked the State

In Mississippi, music isn’t just entertainment—it’s tradition, storytelling, survival, and celebration. From the muddy blues roots of the Delta to the modern-day speakers of Jackson, Tupelo, and Gulfport, the Magnolia State has always listened deeply. In 2024–2025, the artists that Mississippians streamed the most on YouTube Music reflected the soul of the South: emotional, bold, real, and unfiltered.

According to streaming data from April 7, 2024, to April 7, 2025, Mississippi’s top artists brought pain, power, perseverance, and plenty of Southern swagger. Whether it was confessional verses, late-night anthems, or trap-fueled motivation, these musicians weren’t just in heavy rotation—they were a daily presence in the lives of fans statewide. If you want to learn how to play music, check out music lessons in Boulder.

Here’s a closer look at the top five most-streamed artists in Mississippi—and what their popularity says about the state’s unique music culture.

1. YoungBoy Never Broke Again – 39.4 Million Views

Topping the list with an impressive 39.4 million views, YoungBoy Never Broke Again (NBA YoungBoy) is Mississippi’s most-streamed artist by a wide margin—and it’s not hard to see why.

Hailing from nearby Baton Rouge, YoungBoy’s music feels local, familiar, and personal in Mississippi. His lyrics are raw and emotionally charged, often touching on trauma, fatherhood, heartbreak, survival, and street life. And while the mainstream may view him as a controversial figure, fans in Mississippi see authenticity and vulnerability in every bar.

His output in 2024 alone—multiple mixtapes, viral singles, and a steady stream of music videos—kept fans engaged all year. Songs like “Right Foot Creep,” “Outside Today,” “Testimony,” and new releases from his 2024 projects fueled playlists across homes, cars, and community gatherings in Mississippi.

Why Mississippi Loves YoungBoy Never Broke Again:

• Deep emotional honesty and unfiltered self-expression

• Prolific output that speaks directly to Southern youth

• Regional loyalty: a Southern icon who never left his roots

In Mississippi, YoungBoy isn’t just a playlist regular—he’s the voice of a generation.

2. Rod Wave – 21.2 Million Views

With 21.2 million views, Rod Wave takes second place, proving that Mississippi listeners deeply connect with music that wears its heart on its sleeve. Known for his soulful melodies, gospel undertones, and emotional lyrics, Rod Wave’s songs are anthems for those navigating loss, growth, faith, and resilience.

From rural roads to city streets, his music echoes themes of inner struggle and survival—something that resonates deeply with Mississippians across all backgrounds.

Rod Wave’s hits like “Heart on Ice,” “Fight the Feeling,” “Great Gatsby,” and his 2024 releases were the soundtrack to reflective nights and long drives throughout the state. His appeal cuts across age groups, with fans ranging from high school students to adults who appreciate his emotional honesty.

Why Mississippi Loves Rod Wave:

• Soulful voice with gospel-inspired production

• Lyrics about pain, faith, and emotional battles

• A musical comfort for listeners processing real-life challenges

Rod Wave offers Mississippi listeners not just music—but healing.

3. GloRilla – 16.4 Million Views

With 16.4 million views, GloRilla makes a powerful impact as Mississippi’s third most-streamed artist—and the highest-ranked woman on the list. Her rise to stardom represents more than just chart success; it represents a cultural movement in the South built on boldness, confidence, and authenticity.

Known for her Memphis roots and gritty voice, GloRilla delivers anthemic, assertive music that empowers her audience, particularly young women across Mississippi. Her songs like “F.N.F. (Let’s Go),” “Blessed,” “Yeah Glo!,” and the 2024 smash “Wanna Be” (with Megan Thee Stallion) had listeners hitting replay all year long.

From hair salons in Hattiesburg to college campuses in Starkville, GloRilla’s fearless attitude and Southern drawl made her a go-to artist for celebration, empowerment, and boss-level energy.

Why Mississippi Loves GloRilla:

• Bold lyrics that uplift and empower, especially for women

• Southern roots and streetwise energy that feels familiar

• Fun, energetic, and unapologetically real

GloRilla gives Mississippi a reason to turn up—and stand tall.

4. Future – 14.0 Million Views

At number four with 14.0 million views, Future continues his reign as one of the most influential trap artists of the modern era. In Mississippi, where hard-earned pride and emotional expression coexist, Future’s music provides the perfect combination of melancholy, ambition, and luxury.

Known for tracks like “March Madness,” “Mask Off,” “Wait For U,” and his 2024 collabs with Metro Boomin, Future’s sound fits seamlessly into the Southern lifestyle. His moody instrumentals and poetic fatalism make him a favorite in late-night playlists, solo car rides, and backyard gatherings.

In Mississippi, Future’s lyrics about toxic love, success, struggle, and detachment feel like confessions that many can relate to but few can articulate as fluently.

Why Mississippi Loves Future:

• A master of mood, merging pain with pride

• Trap beats with philosophical undertones

• Reflects both aspiration and emotional depth

Future is the sound of the South when the party fades and reality kicks in.

5. Moneybagg Yo – 12.8 Million Views

With 12.8 million views, Moneybagg Yo rounds out Mississippi’s top five, bringing a unique blend of Memphis grit, clever wordplay, and street-smart strategy to the state’s most-played list.

His music resonates in Mississippi not just for its Southern connection, but for its relatability. Moneybagg Yo's lyrics often touch on themes of leveling up, loyalty, betrayal, and hustle—common themes in a state that values resilience, family, and self-made success.

Tracks like “Said Sum,” “Wockesha,” “Ocean Spray,” and his 2024 mixtape helped him stay at the top of regional streaming charts. Whether it’s a work grind playlist or a night out vibe, Moneybagg Yo consistently brings confidence and cleverness to the mic.

Why Mississippi Loves Moneybagg Yo:

• Smart, punchy lyrics with Southern authenticity

• Speaks to hustle culture and staying real

• A favorite among both hip-hop fans and party-goers

Moneybagg Yo gives Mississippi the motivation to get up, get out, and get it.

What Mississippi’s Most-Streamed Artists Reveal About the State’s Sound

The top five most-streamed artists in Mississippi showcase a clear preference for Southern authenticity, emotional honesty, and unfiltered energy. From Baton Rouge to Memphis to Atlanta, these artists share more than just proximity—they share a musical language that Mississippi listeners understand intimately.

1. The South Still Reigns Supreme 🔥

All five artists are deeply connected to the South. Mississippi remains loyal to voices that sound like home and speak its truths—whether that’s through trap beats or melodic confessions.

2. Emotion Matters More Than Genre ❤️

Whether it’s YoungBoy’s intensity, Rod Wave’s pain, or GloRilla’s empowerment, feelings take center stage. Mississippi music fans want to feel something when they press play.

3. Lyrics with a Purpose 🧠

Even in club bangers or flex tracks, the artists on this list deliver substance, whether it’s about the streets, relationships, or personal battles. Mississippi respects music with a message, not just a melody.

4. Consistency Counts 🔁

Every artist on this list has been highly active, dropping new music, videos, or features throughout the year. Mississippi fans reward artists who show up and stay grinding.

Methodology

This article is based on YouTube Music’s regional streaming data, which tracks the total number of views by user location. The rankings reflect the most-streamed artists in Mississippi between April 7, 2024, and April 7, 2025, based on actual listener activity across the state.

This data provides a localized, real-world snapshot of what Mississippians were really listening to—not just what was trending on national radio or playlists.

Final Thoughts: Mississippi’s Playlist of Truth, Power, and Southern Pride

In Mississippi, music is more than a vibe—it’s a lifeline. The most-streamed artists of 2024–2025 weren’t just popular—they were personal. Their words reflected the experiences, struggles, hopes, and triumphs of everyday life in the Magnolia State.

From YoungBoy’s emotional turbulence to GloRilla’s fierce confidence, Rod Wave’s spiritual ache, Future’s poetic trap, and Moneybagg Yo’s gritty brilliance, these artists gave Mississippi listeners a reason to hit repeat—and to keep going.

As 2025 unfolds, one thing is certain: Mississippi will continue to shape and be shaped by the sounds of the South. Because in this state, music is never just background—it’s the voice of the people.