Nevada’s Most-Streamed Artists of 2024–2025: The Diverse Soundtrack of the Silver State

When it comes to musical taste, Nevada is a vibrant blend of culture, nightlife, emotion, and identity. Known for the bright lights of Las Vegas and the vast serenity of the Mojave Desert, the state listens with intention—whether it’s turning up in clubs on the Strip or driving down remote highways under the stars.

Between April 7, 2024, and April 7, 2025, Nevada’s top-streamed artists on YouTube Music showcased a sonic spectrum that reflects both the state’s diversity and its bold personality. From introspective hip-hop to high-energy corridos tumbados, the Silver State’s playlist was as dynamic and unpredictable as the state itself. If you want to learn music, check out music lessons in Boulder.

Let’s break down the top five most-streamed artists in Nevada—and what their popularity says about the state's evolving musical identity.

1. Kendrick Lamar – 27.2 Million Views

At the top of the list with 27.2 million views, Kendrick Lamar reigns as Nevada’s most-streamed artist of the year—and for good reason.

The Compton-born lyricist had a headline-grabbing year, with his viral track “Not Like Us” lighting up the internet and sparking conversations nationwide. But in Nevada, the love runs deeper than a single hit. Kendrick’s discography—from good kid, m.A.A.d city to To Pimp a Butterfly and Mr. Morale & the Big Steppers—is woven into the soundtrack of everyday life.

In Las Vegas, Kendrick is the perfect artist to bridge day and night—fueling introspective mornings and electric evenings. His music speaks to the full spectrum of the human experience, touching on themes of race, religion, mental health, ambition, and self-worth.

Why Nevada Loves Kendrick Lamar:

• Lyrics that combine intelligence, storytelling, and raw emotion

• A West Coast voice that feels both local and legendary

• Equally relevant in clubs, college dorms, and long drives

Kendrick Lamar gives Nevadans something more than entertainment—he gives them meaning.

2. Peso Pluma – 25.7 Million Views

Just behind with 25.7 million views, Peso Pluma has rapidly become a cultural force in Nevada, especially among younger Latino audiences and fans of regional Mexican music.

Hailing from Guadalajara, Peso Pluma’s corridos tumbados have transformed traditional Mexican ballads into something fresh, bold, and global. In cities like Las Vegas, North Las Vegas, and Reno—where the Latinx population is growing rapidly—his songs feel both nostalgic and modern.

Hits like “Ella Baila Sola,” “PRC,” and “Rubicon” were among the most-streamed tracks of the year, serving as anthems for parties, family gatherings, and road trips alike. Peso Pluma’s rise also reflects Nevada’s embrace of bilingual, cross-cultural sounds—where Spanglish lyrics and booming tubas coexist with trap beats and hip-hop hooks.

Why Nevada Loves Peso Pluma:

• Represents both heritage and modernity

• High-energy music that unites generations

• A symbol of Mexican-American pride and authenticity

Peso Pluma is more than a breakout artist in Nevada—he’s a hometown hero for many.

3. Fuerza Regida – 22.8 Million Views

At number three with 22.8 million views, Fuerza Regida continues to dominate Nevada’s airwaves with their signature style of corridos bélicos and urban norteño fusion.

Known for their unapologetic lyrics and streetwise swagger, the Southern California-based group has become a staple at Nevada house parties, nightclubs, and even car shows. Songs like “TQM,” “Ch y la Pizza,” and “Sigo Chambeando” hit hard because they speak directly to the working-class hustle and community pride of Nevada’s Mexican-American population.

With frequent collaborations with artists like Peso Pluma and Natanael Cano, Fuerza Regida stands at the center of the corridos renaissance, and Nevada has embraced it with open arms.

Why Nevada Loves Fuerza Regida:

• Bold, regional music that speaks to real-life struggles and success

• A rebellious sound with deep cultural roots

• Popular among both first-gen youth and older fans of traditional Mexican music

Fuerza Regida’s sound is the pulse of Nevada’s working neighborhoods and weekend celebrations.

4. Bad Bunny – 16.7 Million Views

With 16.7 million views, Bad Bunny proves once again that he’s a global icon with deep local roots—even in a place as diverse as Nevada.

The Puerto Rican superstar continued to blur genres in 2024–2025, mixing reggaeton, Latin trap, rock, and even alternative influences into a catalog that’s as unpredictable as it is addictive. In Nevada, where nightlife never sleeps, Bad Bunny’s songs have become synonymous with energy, freedom, and cultural pride.

Tracks like “Tití Me Preguntó,” “Monaco,” and “Un Preview” were among the most-played across Las Vegas clubs and on personal playlists. Whether you're dancing under the neon lights or working the night shift, Bad Bunny brings the vibe.

Why Nevada Loves Bad Bunny:

• A fearless artist who blends rhythm and rebellion

• Bilingual lyrics that reflect the state’s multicultural lifestyle

• A favorite among party-goers and deep thinkers alike

In Nevada, Bad Bunny is the heartbeat of both the club and the culture.

5. Drake – 16.1 Million Views

Rounding out the top five with 16.1 million views, Drake remains one of Nevada’s most reliable hitmakers.

In a state that thrives on variety and vibe, Drake’s genre-hopping discography continues to be a go-to across demographics. Whether it’s “Hotline Bling,” “God’s Plan,” or his 2024 collaborations with J. Cole and 21 Savage, Drake delivers music that feels equally comfortable in penthouses, dive bars, and desert drives.

Drake’s strength lies in his ability to match the mood—from boastful to heartbroken, from hype to healing. That versatility has earned him a permanent spot on playlists across Nevada.

Why Nevada Loves Drake:

• A musical chameleon for every occasion

• Global appeal with local relevance

• The king of mood-based streaming

Drake continues to be the soundtrack to Nevada’s every emotion—from pregame to post-breakup.

What Nevada’s Top Artists Say About Its Music Culture

Nevada’s most-streamed artists of 2024–2025 reflect a bold, expressive, and evolving musical identity. From Las Vegas’ Latin-flavored party scene to the introspective corners of Reno and the border towns of the south, these five artists showcase the range, rhythm, and richness of the Silver State’s playlist.

1. Multiculturalism Is the Norm 🌍

With Peso Pluma, Fuerza Regida, and Bad Bunny all in the top five, Nevada shows that Spanish-language music is not a niche—it’s mainstream.

2. Lyrics with Purpose Win 💬

Kendrick Lamar’s dominance underscores Nevada’s desire for substance and storytelling. Listeners want to dance, but they also want to reflect.

3. Music Is for Living Loud 🎉

Whether it’s a backyard cookout, club night, or late-night cruise, Nevada’s top artists bring high energy and emotional release.

4. Emotion and Identity Lead 🧠

Nevada doesn’t stream passively—residents gravitate toward music that reflects their heritage, pain, joy, and ambition.

Methodology

This article is based on YouTube Music’s regional streaming data, tracking the total number of artist views by user location. These rankings reflect the top five most-streamed artists in Nevada between April 7, 2024, and April 7, 2025, based on view counts from listeners within the state.

The data offers a hyper-local, authentic look into what Nevadans actually listened to, beyond curated playlists or radio rotations.

Final Thoughts: Nevada’s 2024–2025 Musical Portrait

Nevada’s top artists this year weren’t just the biggest names in music—they were the voices that defined the state’s moments, moods, and milestones.

From Kendrick’s lyrical depth to Peso Pluma’s cultural wave, from Fuerza Regida’s street-savvy rhythms to Bad Bunny’s genre-bending flair and Drake’s hit-after-hit delivery, the Silver State embraced music that meant something—music that moved people inside and out.

As we look ahead to the rest of 2025, one thing is clear: Nevada listens with passion, dances with purpose, and streams with soul.