New Hampshire’s Most-Streamed Artists of 2024–2025: The Voices That Defined the Granite State

New Hampshire, with its scenic mountain ranges, small-town charm, and independent spirit, has always had a uniquely introspective culture. And in the digital age, that mindset shows in the music its residents stream the most.

Between April 7, 2024, and April 7, 2025, YouTube Music’s analytics revealed the top five most-streamed artists across New Hampshire. What emerges is a portrait of listeners who value emotional honesty, lyrical substance, and personal storytelling. Whether it’s pop, hip-hop, or country, the common thread is connection—music that feels authentic and personal. If you want to learn more about music, check out music lessons in Boulder.

Let’s explore the five artists who soundtracked New Hampshire this past year—and what their popularity reveals about the state’s evolving musical identity.

1. Taylor Swift – 3.70 Million Views

At the top of the list with 3.70 million views, Taylor Swift continues to be New Hampshire’s most-streamed artist—a title she’s earned through intimate songwriting, unmatched reinvention, and emotional storytelling.

From the charming towns of Portsmouth to the quiet lakes of the White Mountains, Swift’s music fits seamlessly into the rhythm of New Hampshire life. Her songs capture love, loss, nostalgia, and growth—themes that resonate with everyone from teenagers in Manchester to longtime fans revisiting Fearless.

In 2024, Swift’s momentum continued with 1989 (Taylor’s Version), surprise live performance drops, and new tracks that spanned pop, folk, and indie rock. Whether fans were playing “Cruel Summer,” “All Too Well (10-Minute Version),” or “Enchanted,” Swift provided the perfect emotional backdrop for everyday life in the Granite State.

Why New Hampshire Loves Taylor Swift:

• Relatable lyrics that speak to every life stage

• A diverse catalog spanning country, pop, and indie

• A trusted artist for emotional clarity and growth

In New Hampshire, Taylor Swift’s music is more than popular—it’s personal.

2. Eminem – 3.14 Million Views

Close behind with 3.14 million views, Eminem continues to prove that raw emotion, lyrical fire, and unfiltered truth never go out of style—especially in New Hampshire.

Though his roots lie in Detroit, Eminem’s story of resilience and survival connects deeply with listeners across New England. His music has always felt like a mirror for struggle, triumph, self-reflection, and internal conflict—qualities that resonate with a state known for its stoic pride and independent mindset.

With anticipation building for his upcoming 2025 album The Death of Slim Shady (Coup de Grâce), streams of his older hits like “Lose Yourself,” “Mockingbird,” and “Stan” surged again. Whether working out at a local gym, commuting through snow-covered towns, or reflecting after a long day, Eminem’s music remains a powerful force.

Why New Hampshire Loves Eminem:

• Candid lyrics that confront real-life emotions

• Motivational anthems for perseverance

• A voice that never shies away from speaking truth

For many in New Hampshire, Eminem isn’t just a rapper—he’s a reality check in music form.

3. Kendrick Lamar – 2.21 Million Views

With 2.21 million views, Kendrick Lamar takes third place, offering New Hampshire listeners a thoughtful and poetic voice amid the noise of modern music.

In 2024, Kendrick made headlines with his fiery diss track “Not Like Us,” but his deeper catalog is what secured his place among New Hampshire’s favorites. Albums like To Pimp a Butterfly, DAMN., and Mr. Morale & the Big Steppers offered introspective commentary on identity, culture, and the human condition—themes that resonated especially in the state’s college towns and creative communities.

Kendrick’s presence in New Hampshire’s top five proves that residents are drawn to substance, depth, and musical craftsmanship. His lyrics invite repeated listens, thoughtful conversations, and late-night reflection—a perfect fit for a state that prides itself on intellectual curiosity.

Why New Hampshire Loves Kendrick Lamar:

• Smart, introspective lyricism

• Albums that function as cultural and personal narratives

• Appeals to listeners who seek more from their music

Kendrick provides New Hampshire with not just beats—but perspective.

4. Morgan Wallen – 2.09 Million Views

With 2.09 million views, Morgan Wallen is New Hampshire’s most-streamed country artist—and his placement on this list reflects the growing crossover between country and mainstream music.

Wallen’s emotional, Southern-flavored anthems about heartbreak, home, and redemption speak directly to rural and suburban communities across the state. His 2023 album One Thing at a Time carried him well into 2024, with songs like “Last Night,” “You Proof,” and “Thought You Should Know” becoming staples on playlists from Nashua to Hanover.

In a state with strong working-class roots, seasonal rhythms, and deep personal values, Wallen’s blend of country tradition and pop accessibility fits right in.

Why New Hampshire Loves Morgan Wallen:

• Lyrics that capture everyday emotion and small-town living

• Country music for a modern audience

• A mix of grit, charm, and vulnerability

Morgan Wallen’s music gives New Hampshire listeners a soundtrack for both their past and present.

5. Juice WRLD – 2.05 Million Views

Rounding out the top five with 2.05 million views, Juice WRLD continues to resonate with New Hampshire’s younger generation, even years after his passing. His music, often centered on themes of mental health, heartbreak, addiction, and identity, offers a raw, unfiltered emotional experience that speaks to Gen Z and millennials alike.

Songs like “Lucid Dreams,” “All Girls Are the Same,” “Robbery,” and “Legends” remained heavily streamed throughout the year. In a time where mental health awareness is on the rise, Juice WRLD's openness about his struggles makes him a symbol of vulnerability and honesty for young people.

In New Hampshire, a state known for its natural beauty and peaceful exterior, Juice WRLD’s emotional turmoil provides a counterpoint that speaks to the complexity beneath the surface.

Why New Hampshire Loves Juice WRLD:

• Honest lyrics about emotional struggles

• A relatable voice for youth navigating identity and anxiety

• Melodic delivery that blends rap, emo, and pop

Juice WRLD is a reminder to New Hampshire’s youth that it’s okay to not be okay—and that they’re not alone.

What New Hampshire’s Top Artists Reveal About Its Music Culture

New Hampshire’s top-streamed artists showcase a state that values music with depth, introspection, and emotional authenticity. Across genres, the common thread is connection to real-life experiences—whether it’s Swift’s storytelling, Wallen’s regrets, Kendrick’s insight, or Juice WRLD’s confessions.

1. Lyrics Come First 🧠

All five artists are known for writing songs that say something. New Hampshire listeners want music that tells stories, poses questions, and reveals truth.

2. Emotional Honesty Wins ❤️

Whether it’s heartbreak (Swift), trauma (Juice WRLD), or internal battles (Eminem), New Hampshirites stream artists who aren’t afraid to be vulnerable.

3. Genre Isn’t a Barrier 🎶

From hip-hop to pop to country, the most-streamed artists cross musical boundaries—because in New Hampshire, emotion matters more than genre labels.

4. Music as Reflection 🌄

In a state that values solitude, nature, and mindfulness, music becomes a tool for reflection, and these five artists deliver.

Methodology

This article is based on YouTube Music’s regional streaming data, which tracks the total number of video views by user location. Rankings reflect the top five most-streamed artists in New Hampshire between April 7, 2024, and April 7, 2025, based on user listening data within the state.

This data offers a genuine snapshot of New Hampshire’s music preferences, independent of national charts or curated playlists—showing what locals actually listened to.

Final Thoughts: New Hampshire’s 2024–2025 Playlist of Meaning and Emotion

In 2024–2025, New Hampshire listeners turned to music not just to fill silence—but to make sense of life. Whether through Taylor Swift’s lyrical intimacy, Eminem’s explosive energy, Kendrick Lamar’s layered narratives, Morgan Wallen’s country confessions, or Juice WRLD’s emotional transparency, the Granite State’s most-streamed artists spoke to the head and the heart.

Their songs became companions for hikes, drives, snowstorms, heartbreaks, and healing. And as New Hampshire heads deeper into 2025, one thing is certain: its people will continue to seek out music that reflects the reality of their lives—and helps them navigate every chapter with grace, grit, and a good pair of headphones.