Oklahoma’s Most-Streamed Artists of 2024–2025: The Music That Moved the Sooner State
From the red dirt roads to the back patios of Tulsa, the urban streets of Oklahoma City to the rural plains of the Panhandle, music in Oklahoma has always reflected a balance between tradition and progress, grit and grace. This past year was no exception.
According to YouTube Music streaming data, the five most-streamed artists in Oklahoma from April 7, 2024, to April 7, 2025, offer a fascinating look into what residents are listening to—and why. These artists cross genres and backgrounds, but they all share one thing in common: they speak truth to experience. If you're interested in learning music, check out music lessons in Boulder.
Let’s explore the top five artists who dominated Oklahoma’s playlists and what their success says about the state’s musical identity in 2024–2025.
- Kendrick Lamar – 19.6 Million Views
Leading the pack with 19.6 million views, Kendrick Lamar has become Oklahoma’s most-streamed artist over the past year—proving that the Sooner State isn’t just about country roots and southern rock. It’s also a place that values lyrical depth, cultural insight, and honest reflection.
Kendrick’s 2024 single “Not Like Us” may have generated national buzz, but in Oklahoma, fans went deeper. His critically acclaimed albums—To Pimp a Butterfly, DAMN., and Mr. Morale & the Big Steppers—continued to rack up views, resonating with listeners in both urban and rural communities.
In Oklahoma, where economic challenges, social change, and a strong sense of identity shape daily life, Kendrick’s voice is a mirror and a megaphone. His music speaks to the complexities of race, resilience, mental health, and power—issues that don’t respect state borders but hit home just the same.
- Why Oklahomans Stream Kendrick Lamar:
- Poetic, thought-provoking lyrics
- Commentary on real-world issues
- Music that’s equally suitable for personal reflection or social conversation
Kendrick Lamar gives Oklahoma something rare: music that entertains, educates, and empowers all at once.
- Morgan Wallen – 17.9 Million Views
Right behind Kendrick is Morgan Wallen, with 17.9 million views in Oklahoma—proof that country music still runs deep in the heartland.
From Enid to Ardmore, Stillwater to Lawton, Wallen’s voice was a constant companion throughout 2024. His album One Thing at a Time continued to dominate playlists, with tracks like “Last Night,” “You Proof,” “Thought You Should Know,” and “98 Braves” capturing the joys and struggles of everyday life.
Oklahomans appreciate Wallen not just for his sound but for his relatable lyrics, which touch on family, faith, heartbreak, mistakes, and redemption. His modern twist on classic country themes makes him a favorite across generations—from college students at OU to farmers and ranchers with boots on the ground.
Why Oklahoma Loves Morgan Wallen:
- Stories that reflect real life in the rural South
- Catchy melodies with emotional depth
- A country sound that blends tradition and innovation
Wallen is the soundtrack to Oklahoma’s backroads, bonfires, and Friday nights.
- Eminem – 16.8 Million Views
With 16.8 million views, Eminem continues to prove that raw honesty and emotional intensity never go out of style—even in Oklahoma.
The Detroit-born rap legend has long been a favorite in the Midwest and the South, and his music remains a go-to for Oklahomans who appreciate lyrical skill, storytelling, and personal vulnerability. Tracks like “Lose Yourself,” “Mockingbird,” “Not Afraid,” and “Stan” continue to resonate more than two decades after they debuted.
With anticipation building around his upcoming 2025 album The Death of Slim Shady (Coup de Grâce), streams surged this year as fans revisited his classic catalog. Eminem’s ability to mix aggression with reflection makes him especially relatable to listeners dealing with real-life struggles, personal growth, or emotional release.
Why Oklahoma Keeps Streaming Eminem:
- Unfiltered lyrics about pain, trauma, and redemption
- A Midwestern mindset that resonates with Sooner State values
- Music that motivates, energizes, and heals
In Oklahoma, Eminem isn’t just nostalgia—he’s therapy in a three-minute track.
- YoungBoy Never Broke Again – 16.3 Million Views
With 16.3 million views, YoungBoy Never Broke Again (NBA YoungBoy) continues to be a powerful voice among younger Oklahomans—especially in communities where hardship, identity, and ambition intersect.
The Baton Rouge rapper’s relentless release schedule and emotionally raw style have built him a massive fanbase across the South, including Oklahoma. His songs—like “Outside Today,” “No Smoke,” “Kacey Talk,” and “Lonely Child”—speak directly to listeners navigating complicated relationships, mental health, or the pressure of expectations.
YoungBoy’s music often blurs the line between vulnerability and violence, offering a rare, honest window into the modern psyche of Southern youth.
Why YoungBoy Connects in Oklahoma:
- Emotional transparency and intensity
- A steady stream of new music that keeps fans engaged
- A fearless approach to topics many artists avoid
YoungBoy gives Oklahoma’s youth a voice—and a place to feel seen.
- Zach Bryan – 14.5 Million Views
Closing out the top five with 14.5 million views, Zach Bryan is perhaps the most Oklahoma-rooted artist on the list—because he’s from here.
Born in Oologah, Oklahoma, and raised on the values of honesty, family, and small-town life, Bryan’s rise from Navy service member to folk-country star is a point of pride for Oklahomans. His music is sparse, acoustic, and gut-wrenchingly honest—qualities that resonate deeply in a state that appreciates simplicity and sincerity.
Songs like “Something in the Orange,” “Heading South,” “Oklahoma Smokeshow,” and “Sun to Me” continue to be played across the state—from pickup trucks on country roads to quiet moments of reflection on front porches and patios.
Why Oklahoma Loves Zach Bryan:
- A local boy whose success still feels grounded
- Lyrics that echo the emotional landscape of rural life
- An unpolished sound that feels authentic and refreshing
Zach Bryan is the voice of Oklahoma’s soul—unfiltered, proud, and full of heart.
What Oklahoma’s Most-Streamed Artists Say About Its People
The top five artists in Oklahoma this year show that residents crave truth, emotion, and storytelling—regardless of genre. From conscious rap to country confessions, what matters most is connection.
- Lyrics Still Matter 💬
Kendrick, Eminem, and Zach Bryan all dominate because their lyrics say something. Oklahomans want music that reflects their experiences, challenges their thinking, or validates their emotions.
- Genre Is Less Important Than Message 🎶
It doesn’t matter if it’s rap or country—what unites these artists is honesty and heart. Their sounds are different, but their emotional resonance is the same.
- Local Roots, National Reach 🤝
Zach Bryan’s inclusion in the top five shows that Oklahomans love to support their own—especially when their success doesn’t compromise their authenticity.
- Emotion Is Power 🧠
Whether it’s YoungBoy’s heartbreak, Wallen’s regret, or Kendrick’s reflection, Oklahoma listeners stream music that helps them process life’s big and small moments.
Methodology
This article is based on YouTube Music’s regional analytics, which track the total number of video streams by user location. These rankings reflect the top five most-streamed artists in Oklahoma between April 7, 2024, and April 7, 2025, based on verified view counts across the state.
This data gives a genuine, real-time look at what Oklahomans actually listened to—not curated playlists, not industry charts, but real-life, user-driven behavior.
Final Thoughts: Oklahoma’s Musical Identity in 2024–2025
In a year full of change, challenge, and introspection, Oklahoma listeners turned to music that grounded them. They chose artists who spoke their language—emotionally, culturally, and spiritually.
From Kendrick’s brilliance to Wallen’s storytelling, from Eminem’s fire to YoungBoy’s emotional openness, and from Zach Bryan’s local pride to global impact, these artists formed a playlist that was as varied and vivid as Oklahoma itself.
As we move through 2025, one thing remains true: Oklahoma doesn’t just stream music—it lives it.
WRITTEN BY
Gloria Conroy
Copyright © 2025